A possible prospect for the campaign could be that Tesla campaigned around the problem of driving spreads. These appeals to the kind of innovative and demanding car consumer that Tesla wants to pursue. Tesla’s association makes and sells its own BEV, but unlike many traditional manufacturers, it is also an original equipment manufacturer that makes components for electric power trains that other automakers can buy and sell under their own brand.
Tesla is currently confirming a strategic partnership with two major automakers, a partnership with electronics maker Panasonic, and a manufacturing partnership with Lotus Cars. The marketing mix of Tesla shows the nature of these associations. In addition to the aforementioned partnerships, Tesla (TSLA stock price) has strategic relationships with dozens of suppliers of various vehicle components, including Tesla’s carbon fiber body panels made by France’s Sotira.
However, the Tesla power train is designed and manufactured exclusively at the Tesla plant in California. High-tech companies often hold entertainment events to showcase their products. But only Apple could turn these events into big headlines. Tesla can take this last page from Apple’s Marketing Guides and add interesting experiences for cutting-edge, high-tech, environmentally friendly BEVs. Elon Musk is really good in marketing through interviewing.
Tesla and Apple: Will similar strategy bring similar results
Marketing Communication Plan to achieve Tesla’s primary goal of increasing the number of electric vehicles available to traditional consumers, the company incorporates a consistent and targeted marketing communication message across all media is a necessary announcement. Derived from a product positioning statement, this message should be consistent, concise and frequently communicated. In addition, it should be designed to educate potential customers about the benefits of Tesla vehicles over other electric, hybrid, or gasoline-powered vehicles, and encourage them to visit Tesla stores for field testing of their products.
As a company, Tesla must speak with a unified voice to four major groups, each with their individual needs. The group includes corporate clients, internal retailers, industry analysts and the press. A combination of zero marketing helped Tesla to improve over the years. This could lead to the acquisition and maintenance of a significant share of this market share. Going back to comparing Apple Computer’s marketing models, Tesla is particularly well-suited to capturing and retaining a significant share of the high-end luxury sedan market through its competitive edge.
Hope this will make the company good in the long run. Even some investors are thinking Tesla stock price will go up to four digits in upcoming years. However, launching failure is the only thing that you should be worried about. Want to buy the stock of Tesla? You can check its balance sheet at https://www.webull.com/balance-sheet/nasdaq-tsla before that.
Disclaimer: The analysis information is for reference only and does not constitute an investment recommendation.